Tag Archives: Exhibition History

Sit Down: The Vanishing World of The Flick

The Flick at Steppenwolf. Photo credit: Michael Brosilow

In 2012, when I was between gigs, I picked up a few shifts a week as a projectionist at a struggling movie theater, among the last in the city that had yet to convert to digital projection. It wasn’t an act of principled resistance or anything—the management was just too undercapitalized to acquiesce. I always got paid in cash at the end of the night—often in the manager’s office, in the dark, with the hours calculated in a hurried whisper. Never before had I held down a job that felt so unashamedly transactional.

The projection booth was grotty from years of neglect. Posters from the early ’90s covered up the stains on the wall. When I started there, the work room didn’t have a real rewind bench. The booth port holes didn’t even have any glass, but the auditorium was so large that no one would’ve heard anything up there anyway, unless a projector fell over.

And then one day, enough money had been miraculously borrowed from banks and scrounged up from couch cushions to buy a digital projector. The projectionists had a few weeks’ warning, but we were never explicitly told we’d be out of a job. I offered to help the manager set it all up, but he told me he’d be fine. Even though he was more a businessman than a cinephile, the manager wasn’t quite ready to let 35mm go. We’d still be running film for some shows and digital for others during the first week, so the projectionists kept their shifts.

I showed up for work on a Friday night, hours after the digital projector had been installed. I peeked inside the theater and saw a meager audience enjoying a Blu-ray screening of Indiana Jones and the Temple of Doom. I found the manager at the concession stand and asked how the afternoon had gone.

“Great,” he beamed, “there’s a movie running right now and no projectionist upstairs!” Continue reading

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“Enhanced in Entertainment Value By About 25% (In Our Estimation)”:
An Enlarged History of Magnascope

Magnascope_600Old Ironsides—the 1926 super-production, helmed by one of Paramount’s most important directors, James Cruze—isn’t much shown these days. It’s never been released on DVD or Blu-ray, though it was briefly available on VHS in the late 1980s, when Paramount mined its silent library for a 75th anniversary promotion. If you’ve come across Old Ironsides at all, it’s likely been as a footnote in a film history textbook, duly credited as the film that introduced Magnascope—a widescreen projection process developed by Lorenzo Del Riccio that is itself a footnote in the development of Cinerama and CinemaScope.

But should we dismiss Magnascope so quickly? Yes, we can draw an evolutionary line between Magnascope and the more durable widescreen processes. We can also readily glimpse the Magnascope concept in today’s IMAX presentations. But Magnascope’s true legacy is something else, situated between chintzy striving and earnest grandeur, between what filmmakers thought they were making and what projectionists made instead. Continue reading

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An Enlarged History of Magnascope

Sucking in the Seventies: Re-Examining the Wondrous, Incoherent Decade

ERRBI’m pretty sure the first movie book I read cover-to-cover was Peter Biskind’s Easy Riders, Raging Bulls, a high-calorie, sex ‘n’ drugs ‘n’ gross participation page-turner that maps the ascent and deflation of the “New Hollywood” filmmakers from 1967 to 1980. For a high schooler, it was a simple story with an irresistible through line and a cast of unsavory, irascible geniuses. Even without seeing all the films described in the book, this gossipy chronicle of long-haired movie brats sold a seductive premise: a vanished kingdom of personal, American auteurist cinema, wiped off the beach by Jaws and its blockbusting successors.

Easy Riders, Raging Bulls, published in 1998 shortly after the release of Boogie Nights, spawned a ’70s revival that has now calcified into a peculiar critical consensus. The best-seller inspired two talking-head documentaries (A Decade Under the Influence and another named for and adapted from the Biskind book) and endless appreciations of films that were hardly underappreciated in the first place: The Godfather, Taxi Driver, The Exorcist, The Last Picture Show, Apocalypse Now.

Nor can we forget the recent films that consciously channeled the “New Hollywood Renaissance,” taking the procedural aloofness of All the President’s Men as a retro Rosetta Stone: Argo, The Informant!, Michael ClaytonZodiac, American Hustle, and host of less memorable pictures. Grain equals grit.

By now, the ’70s are accepted so reflexively as “Hollywood’s Last Golden Age” that there’s little point in quibbling. Still, it’s difficult to name another era in Hollywood filmmaking impervious to the critic’s naturally revisionist impulse. The Best Picture Oscar winners of the ’30s or the ’80s are roundly ridiculed, but the ’70s class (Midnight Cowboy, The French Connection, The Godfather, The Godfather Part II, One Flew Over the Cuckoo’s Nest, Annie Hall) remains lionized. Continue reading

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Punch Cards, Veronica Mars, and the Digital No-Wave

votomaticLet Us Compare Mythologies
You’ve probably heard by now that the ongoing digital cinema conversion has fundamentally transformed the way movies are produced, distributed, and exhibited. Taken on their own, petitions and protests that aim to save 35mm film can look nostalgic, naïve, or simply Luddite. With 92% of American screens already film-free, this looks like a settled issue, with no outstanding questions.

The scene looks different at a farther remove. Cinema is hardly the only industry in the midst of a digital transition, after all, and comparative analysis promises fresh insight.

Let’s talk about the parallel upheaval in voting technology for a moment. In the wake of the Florida’s extraordinarily close vote totals in the 2000 presidential election, America focused anew on problems at the polling place. Poor ballot design, antiquated punch cards, obsolete lever machines—all came under post-mortem scrutiny. The technology was an incongruous, even dangerous, anachronism for the dot com economy. “In the age of the microchip,” CBS News opined, “the leadership of the free world is being decided by boxes of paper ballots with hanging and half-punched “chads,” leaving it to harried election officials to decide who meant to vote for whom.” In California, the ACLU cited the scattered usage of the much-maligned Votomatic machine as an impediment to equal protection guarantees and sued to delay a state-wide election until all the machines could be replaced. Continue reading

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Beacons of Cinema: In Defense of Trailers

MPAA in 70mmNow that the film vs. digital debate is winding down, the National Association of Theater Owners has turned its attention towards more pressing matters. Last month the exhibitor’s trade group issued new guidelines for movie trailers and related promotional material, effective October 2014. It was a canny move, seizing upon public sentiment that “trailers are too damn long” and thus earning ink for NATO in publications like RedEye that would typically ignore its pronouncements. (When you share an acronym with the instantly recognized North Atlantic Treaty Organization, it’s hard to get mainstream press coverage. Then again, as an industry trade group, perhaps you don’t want the sunlight in the first place.)

The new NATO guidelines, which are completely voluntary, mandate that movie trailers run no longer than two minutes and be released no more than five months before than the movie that they’re promoting. (Trailers are presently around two and half minutes apiece.) Each distributor will qualify for two exemptions per year, though these exceptional trailers cannot be any longer than three minutes. NATO’s latest also clamps down on “direct response prompts (QR codes, text-to, sound recognition, etc.)” in trailers and endorses practices that most theaters abide by already, such as assuring that age-appropriate trailers accompany each feature so that Dallas Buyers Club isn’t pitched at the Frozen crowd. Continue reading

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We Are the 92%: The Wolf of Wall Street and the End of 35mm

WoWS One-SheetNo sooner had this blog observed that film’s death watch was leveling off than the Los Angeles Times delivered a bombshell: Paramount Pictures was the first of the big studios to drop 35mm, with Anchorman 2: The Legend Continues being its last title released on film. Henceforth, all Paramount titles would be DCP only, beginning with The Wolf of Wall Street. (How ironic that, in one of Wolf’s best scenes, Leonardo DiCaprio teaches his charges how to scam small-time investors by selling them shares of Kodak before moving on to worthless penny stocks.)

Richard Verrier’s Times piece was thinly sourced, with the studio refusing to comment and the “theater industry executives” who leaked the news remaining anonymous. The article included no quotes from the memo itself, nor any indication of how many people received it. In some ways, this is old news. Anchorman 2 was released a month ago, and the gist of the Paramount memo was circulating on specialist message boards like film-tech.com back in November. At least one forum member cited a Wolf booking at a 35mm venue, but the balance of the evidence suggests that the phantom memo is, in fact, true. Continue reading

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Burned Out: The Nitrate Legacy

Sabotage_NitrateAlfred Hitchcock frequently cited Sabotage as the film that forced him to refine his technique: suspense above all—or at least, up to a point. It was a mistake, he later reckoned, to mix suspense too closely with sentiment, to tighten the noose while remaining indifferent to the neck. In the film’s most (in)famous sequence, a bomb explodes on a London bus, the work of a terrorist who plants the device on an innocent boy. “I broke the rule,” Hitchcock said, “that the hero is always rescued from danger at the last minute … There were yowls of protest from everyone, especially the mothers.”

This fatal indifference is actually crucial to the effectiveness of Sabotage, which possesses a straight-ahead ruthlessness that Hitchcock’s other British films generally lack. There’s no time for music hall routines or local color here. Not that Sabotage lacks for black humor. All this bus hubbub unfortunately overshadows a wicked irony embroidered into the script; when the boy climbs up to the bus, the operator stops him and informs him that he cannot bring two reels of nitrate film onboard. It’s flammable, after all. Continue reading

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The True Story of Tinted Talkies: An Interview with Anthony L’Abbate

ONE HOUR WITH YOU 002Our new season begins on Wednesday with One Hour with You. If you’ve never seen it, you have a wonderful, adult, emotionally resonant musical to look forward to. If you have seen it before—say, on Criterion’s budget-line Eclipse DVD or in a 16mm print at the old LaSalle Bank Cinema—you haven’t really seen it either.

That’s because Universal’s 35mm print is tinted. Derived from a restored negative from UCLA Film and Television Archives, this version doesn’t include any new scenes, but around half of the footage is tinted sepia or lavender. (The remainder of the film is black-and-white.) That makes the print unusual in 2013, but hardly so in 1932. Continue reading

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How Many Reels Is That One Again?

13A_Heat LightningWe’re not supposed to judge a book by its cover, but can we draw any conclusions about a movie from its running time alone? More than just numerical data, a film’s running time often offers substantive clues to its presumed audience, production circumstances, and formal strategies. Speaking personally, I tend to be suspicious of any film longer than 75 minutes, unless it has the reckless chutzpah to exceed 160.

Our Wednesday feature, Heat Lightning, illustrates this doctrine perfectly. It lasts a scant 63 minutes, and boasts richer atmospherics and more finely-drawn major characters than many movies twice its length. Heat Lightning is economical in its construction, but also terse, blunt, and sketchy in its poetics. (And another bonus: for a programmer’s balance sheet, the fleetness of a short feature like Heat Lightning also translates into substantially reduced shipping costs—one clunky 35mm Goldberg shipping canister rather than two.) Continue reading

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Searching for Efraín Gutiérrez – An Interview with Chon Noriega

AmorChicano_PosterMuch has been written of the enormous strides made by genuinely independent cinema in recent years. In 2004, nearly every review of Jonathan Caouette’s Tarnation cited its “budget” of $218 and touted its desktop iMovie roots as a harbinger of things to come. Theatrical distribution for no-budget personal documentaries didn’t last long. YouTube would launch within six months.

Nevertheless, digital moviemaking has been embraced as a uniquely democratic avenue, the kind of game-changer that fundamentally alters who makes and consumes media. The ease of digital production and dissemination cannot be denied, but neither should we assume that the film era presented insurmountable barriers to entry. If anything, the disappearance of analog workflows makes the achievements of the past all the more impressive. How did aspiring filmmakers ever master exposure, A/B roll cutting, synchronization, and magnetic sound recording? These technical hurdles were real, but they hardly stopped a flood of alternative media, dissident art, regional filmmaking, and genuine oddities from reaching the screen.

Efraín Gutiérrez is one of the least likely, most bewildering figures of the celluloid era. With minimal capital and technical experience, Gutiérrez managed to produce and distribute three features and one short film in the latter half of the 1970s—the first films to depict the Chicano community from the inside. The details of Gutiérrez’s career became the stuff of legend, particularly after the filmmaker’s 1980 disappearance. Some speculated that he’d been a drug runner or a hit man and financed his films through illicit means. The sympathetic critic Gregg Barrios made a case for Gutiérrez as a pioneering Chicano filmmaker while acknowledging the consensus view that his films were “sexist and racist diatribes that should be ignored and forgotten.” Continue reading

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