Now that the film vs. digital debate is winding down, the National Association of Theater Owners has turned its attention towards more pressing matters. Last month the exhibitor’s trade group issued new guidelines for movie trailers and related promotional material, effective October 2014. It was a canny move, seizing upon public sentiment that “trailers are too damn long” and thus earning ink for NATO in publications like RedEye that would typically ignore its pronouncements. (When you share an acronym with the instantly recognized North Atlantic Treaty Organization, it’s hard to get mainstream press coverage. Then again, as an industry trade group, perhaps you don’t want the sunlight in the first place.)
The new NATO guidelines, which are completely voluntary, mandate that movie trailers run no longer than two minutes and be released no more than five months before than the movie that they’re promoting. (Trailers are presently around two and half minutes apiece.) Each distributor will qualify for two exemptions per year, though these exceptional trailers cannot be any longer than three minutes. NATO’s latest also clamps down on “direct response prompts (QR codes, text-to, sound recognition, etc.)” in trailers and endorses practices that most theaters abide by already, such as assuring that age-appropriate trailers accompany each feature so that Dallas Buyers Club isn’t pitched at the Frozen crowd. Continue reading
No sooner had this blog observed that film’s death watch was leveling off than the Los Angeles Times delivered a bombshell: Paramount Pictures was the first of the big studios to drop 35mm, with Anchorman 2: The Legend Continues being its last title released on film. Henceforth, all Paramount titles would be DCP only, beginning with The Wolf of Wall Street. (How ironic that, in one of Wolf’s best scenes, Leonardo DiCaprio teaches his charges how to scam small-time investors by selling them shares of Kodak before moving on to worthless penny stocks.)
Richard Verrier’s Times piece was thinly sourced, with the studio refusing to comment and the “theater industry executives” who leaked the news remaining anonymous. The article included no quotes from the memo itself, nor any indication of how many people received it. In some ways, this is old news. Anchorman 2 was released a month ago, and the gist of the Paramount memo was circulating on specialist message boards like film-tech.com back in November. At least one forum member cited a Wolf booking at a 35mm venue, but the balance of the evidence suggests that the phantom memo is, in fact, true. Continue reading
Global Recession Saves 35mm
Tradition dictates that this blog publish an end-of-year overview looking back on distribution trends and chronicling the fate of film exhibition. Compared to the past two years, we saw fewer signal events in 2013—no headline-grabbing bankruptcies, less saber-rattling ‘do it or die’ announcements from the studios, fewer (or, at least, less hysterical) media stories chronicling the fate of struggling, straggling mom ‘n’ pop operations. Generally speaking, 2013 was the year that digital cinema became so normalized as to be unremarkable.
With the wide-scale digital conversion of first-run movie exhibition accepted as a fait accompli, the belligerence and defiance have cooled considerably. Back in 2011, studios strongly suggested that 35mm prints would be unavailable after 2013. The message was clear: gobble up the carrot of 3D surcharges and labor-saving automation now, before we bring out the stick of absolutely refusing to accommodate your out-moded film equipment. This warning did its job: by the end of 2013, so many theaters had converted that threats as such were less necessary. The threats were also less credible: Kodak, newly emerged from bankruptcy, reports that the studios have contracted for raw film stock through at least 2015. Continue reading
Alfred Hitchcock frequently cited Sabotage as the film that forced him to refine his technique: suspense above all—or at least, up to a point. It was a mistake, he later reckoned, to mix suspense too closely with sentiment, to tighten the noose while remaining indifferent to the neck. In the film’s most (in)famous sequence, a bomb explodes on a London bus, the work of a terrorist who plants the device on an innocent boy. “I broke the rule,” Hitchcock said, “that the hero is always rescued from danger at the last minute … There were yowls of protest from everyone, especially the mothers.”
This fatal indifference is actually crucial to the effectiveness of Sabotage, which possesses a straight-ahead ruthlessness that Hitchcock’s other British films generally lack. There’s no time for music hall routines or local color here. Not that Sabotage lacks for black humor. All this bus hubbub unfortunately overshadows a wicked irony embroidered into the script; when the boy climbs up to the bus, the operator stops him and informs him that he cannot bring two reels of nitrate film onboard. It’s flammable, after all. Continue reading
Our new season begins on Wednesday with One Hour with You. If you’ve never seen it, you have a wonderful, adult, emotionally resonant musical to look forward to. If you have seen it before—say, on Criterion’s budget-line Eclipse DVD or in a 16mm print at the old LaSalle Bank Cinema—you haven’t really seen it either.
That’s because Universal’s 35mm print is tinted. Derived from a restored negative from UCLA Film and Television Archives, this version doesn’t include any new scenes, but around half of the footage is tinted sepia or lavender. (The remainder of the film is black-and-white.) That makes the print unusual in 2013, but hardly so in 1932. Continue reading
Early on in my career as a film exhibitor, I fielded a straightforward and slightly irate question from an audience member. The night before, my college had screened a rare Maurice Tourneur film in a soft, middling 16mm print, which we had advertised, correctly, as an ‘archival print.’ Shouldn’t an archival print look better than that, he wondered? Shouldn’t it look, if not wonderful, at least good?
The answer I fear I gave this man, tautological but also correct, was that an archival print simply meant a print obtained from an archive.
Archival prints are special, but if programmers hope to train audiences to salivate at the mere words, they have another thing coming. The fact that a print can be described as archival doesn’t necessarily translate into a more luminous or detailed image, a scratch-free print, or, for that matter, a better movie. In truth, the real distinction comes down to the fact that the programmer probably had to negotiate for the right to screen the print, document the venue’s film handling workflow, attest to a sterling record with borrowing similar artifacts for peer institutions, and sign an intimidating loan agreement. This compared to the relatively simple process of booking a film from a studio or an indie distributor, which can often be accomplished with a simple phone call. It’s an inside-baseball commendation, a process-oriented triumph whispered about by fellow connoisseurs. Continue reading
Aside from Pulitzer-winning source material or a dose of Merchant-Ivory patina, subtitles are often judged the surest indication of a movie’s pedigree. Dialogue that would provoke guffaws and catcalls in its native tongue, the truism goes, reads profound and poetic in subtitled subterfuge.
The snobbism cuts both ways, of course. “It’s already possible to determine whether someone is middlebrow or upperbrow,” Hollis Alpert advised his Saturday Review readers in 1959, “depending on whether the word Bergman suggests Ingmar or Ingrid.” Snarkier still was Mike Rubin’s contention in the Village Voice in 2001 that “the Osama bin Laden videotape was, for most American viewers, probably their first experience watching something with subtitles.” (Grant Rubin the courage of his hilarious convictions, at least; he went on to compare the aesthetic strategies of the terror tape to recent work of Jacques Rivette and Mohsen Makhmalbaf.) Continue reading
Last year we presented a two-part analysis of trends and achievements from the preceding twelve months of cinema. Here’s this year’s edition. — Ed.
Nothing But a Man, the independent feature from 1964 about apartheid conditions in the American South, plays in a new print at the Gene Siskel Film Center this weekend. It’s worth seeing for many reasons, but let’s focus on one detail. It opens with a peculiar credit, made no less disconcerting by the intervening five decades; instead of announcing itself as the product of a film studio, television station, or the star’s vanity label, Nothing But a Man cites the DuArt Film Laboratories as its putative producer.
This is, of course, literally true—DuArt developed the latent image recorded on the original camera rolls and then struck intermediate elements that facilitated the release prints distributed to theaters. In the most industrial sense, they produced the object to be consumed. (Amy Taubin suggests a less totalizing explanation in Artforum: Irvin Young, brother of Nothing But a Man producer/cinematographer/co-writer Robert M. Young, ran DuArt and probably offered free or steeply discounted lab services to the shoestring production.) Continue reading
What do Upstream, The Devil’s Passkey, Mare Nostrum, The Last Moment, A Woman of Paris, London After Midnight, The Old Dark House, The Case of Lena Smith, and Little Man, What Now have in common? Continue reading
Between fuzzy adolescent memories and Amazing Dreamcoats, getting a real fix on Technicolor has always been difficult. A dizzying example of total branding supremacy, Technicolor was not just a process but cultural shorthand for a certain kind of overripe, retina-scarring engagement with the world around us. (It was a Hollywood fantasy, and an irresponsible one.) With the name used as adjective to describe anything from a candy store to a brilliant automobile, it’s time to husk away the shades of grey. Continue reading