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Our 2014 National Film Registry nomination

rp40
If you’ve ever come especially early to one of our screenings, you may have seen this image on the screen: the black and white pattern of the Society of Motion Picture and Television Engineers‘s “RP 40″ test loop that we use to set the 35mm projector’s focus and framing.

We’ve wanted to nominated it for inclusion in the National Film Registry for years, and now we’ve done it! (Cross your fingers, and maybe it’ll make the cut!)

Here’s the text of our nomination, written by Film Society board member Andy Uhrich:

* * *

We’d like to recommend a film for the Registry. The title is 35mm Projector Alignment and Image Quality Test Film (Society of Motion Picture and Television Engineers, 1971/1995, silent, 00:02:13 or loop). It’s colloquially referred to as RP 40, which is the SMPTE standard that describes the construction and use of the film. Though it might be a well known film to you, we’ve included a still from the 1971 version of the film for your reference.

35mm Projector Alignment and Image Quality Test Film was created by SMPTE to, according to the standard’s documentation, “reproduce motion pictures to make faithful and pleasing reproductions of images and sound.” There’s only one image in the film. Its unchanging nature makes it a powerful tool to discover and fix issues that can be obscured during regular projection. RP 40’s seemingly abstract squares and lines become markers by which to set image focus, check the image resolution, adjust the projector’s shutter to remove travel ghost, and create plates for different aspect ratios.

Why recommend RP 40, which is clearly not an aesthetic work and doesn’t document an important social event?

The film was part of the everyday operations of a movie theater. In this way it can be seen as part of the sub-genre of functional films for cinema operation alongside snipes like 1953’s Let’s All Go to the Lobby.

It’s arguably one of the most common and most regularly projected American films of the last 40 years. Every projection booth worth its salt had one. Repertory and archival theaters still projecting film use it daily to ensure the highest standards of projection.

The RP 40 test film is a medium-specific use of film technology. It’s entirely about cinema as a projected art form. It exemplifies the practices and technologies that regulate the moviegoing experience.

35mm Projector Alignment and Image Quality Test Film is a calibration film recognized by projectionists and lab technicians everywhere. With the ending of film projecting in mainstream cinemas, adding RP 40 to the Registry is a way to honor the behind-the-scenes labor of projectionists as an occupation and skill that was central to twentieth century theatrical cinema.

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Andy Warhol’s Magic Trick: The Disappearing 16mm Projector

EikiIt’s not fair, the journalist reminds us, to pick apart and censure his headlines; the reporting is his work, but the boldface entrée is not. Case in point: Randy Kennedy’s informative dispatch on the state of the Andy Warhol film collection in last Thursday’s New York Times was saddled with a most unfortunate headline: “Digitizing Warhol’s Film Trove to Save It”—a premise that’s both wrong and not quite argued in the piece itself.

The gist of the article is simple enough: the archive of Andy Warhol’s prolific, prodigious film work—owned by the Warhol Museum, but stored and conserved at the Museum of Modern Art—has finally been slated for digitization. The scope of the collection is daunting; per the Times, only a tenth of Warhol’s surviving film work is available through MoMA in circulating 16mm prints. And even those can scarcely be said to be available because “[f]ewer and fewer people have the ability to show 16 millimeter,” according to Warhol Museum deputy director Patrick Moore. “I think the art world in particular, and hopefully the culture as a whole, will come to feel the way we do,” Moore adds, “which is that the films are every bit as significant and revolutionary as Warhol’s paintings.” Continue reading

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Who Will Save the Cinema?

Kodak_Vision 3A
The celluloid community received its first positive news in recent months when the Wall Street Journal reported on Tuesday that a consortium of studios was negotiating a long-term arrangement with Eastman Kodak Co. to maintain the company’s film manufacturing capacity. The Hollywood Reporter followed up Wednesday with word that the deal was “all but finalized.”

The situation is, of course, rich in irony. The negotiating studios—Warner Bros., Universal, Paramount, Disney, and the Weinstein Company—have been trying for more than a decade to wean their industry away from these very film products, which built and sustained Hollywood over the last century. Kodak, meanwhile, had been striving to transform itself into a desktop printing company under the tenure of recently-departed CEO Antonio Perez, despite the fact that motion picture film remained the declining company’s only profit center. (Speaking of profits, it’s hard to decide which Journal take-away is more astonishing: that Kodak’s film orders had declined by 96% since 2006 or that the film unit was still in the black throughout much of this death spiral. Only in March 2014 did newly-installed Kodak CEO Jeff Clarke discover that demand was dropping sufficiently to threaten film’s profitability. If film manufacture truly remained profitable operating at 15% capacity, perhaps it was a better business proposition than anyone guessed.) Continue reading

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Remember The Alamo? Movies, Markets, and Misaligned Incentives

ALAMO 70mm

Film preservation is rarely a sexy endeavor, the fantasies of archivists themselves notwithstanding. Preserving or restoring a film often requires years of semi-scholastic drudgery—research, grant-writing, lab tests, hair-splitting assessments of continuity and color-timing. The reward at the end of the process is posterity—for the film, not the preservationist, who must be content with providing a sound bite on a DVD extra. (Bonus points allotted if the preservationist is shown at a messy desk, futzing with an ornery reel or holding it up to the light for inspection, like a fastidious jeweler.)

Point being, preservation work is a consummate behind-the-scenes job. On a certain level, that work should be invisible: if the goal is to return a film as close as possible to its original state, then eluding audience detection through seamless tradecraft is a mark of success. Hiding the gulf between disparate source elements and suppressing the ravages of time are laudable, essentially self-effacing, achievements. Film restoration hews closely to the physician’s Hippocratic Oath—first, do no harm. (By this standard, touting a new surround sound remix, digitally removing the intrinsic grain structure of the image, or valiantly intuiting a long-dead filmmaker’s unrealized intentions would automatically command suspicion, to say nothing of colorization, integration of new footage, and the like.) The highest compliment is not to be noticed at all.

The deliberations behind a restoration are even more obscure. They are almost always private and sometimes even proprietary: convincing a foundation that a particular film is culturally auspicious enough to merit underwriting its preservation, persuading a superior to allocate scarce discretionary funds to an emergency salvage project, negotiating a fair licensing agreement with a copyright holder. These are inherently delicate situations, so it’s no surprise that they don’t often unfold in the public square. Continue reading

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Sucking in the Seventies: Re-Examining the Wondrous, Incoherent Decade

ERRBI’m pretty sure the first movie book I read cover-to-cover was Peter Biskind’s Easy Riders, Raging Bulls, a high-calorie, sex ‘n’ drugs ‘n’ gross participation page-turner that maps the ascent and deflation of the “New Hollywood” filmmakers from 1967 to 1980. For a high schooler, it was a simple story with an irresistible through line and a cast of unsavory, irascible geniuses. Even without seeing all the films described in the book, this gossipy chronicle of long-haired movie brats sold a seductive premise: a vanished kingdom of personal, American auteurist cinema, wiped off the beach by Jaws and its blockbusting successors.

Easy Riders, Raging Bulls, published in 1998 shortly after the release of Boogie Nights, spawned a ’70s revival that has now calcified into a peculiar critical consensus. The best-seller inspired two talking-head documentaries (A Decade Under the Influence and another named for and adapted from the Biskind book) and endless appreciations of films that were hardly underappreciated in the first place: The Godfather, Taxi Driver, The Exorcist, The Last Picture Show, Apocalypse Now.

Nor can we forget the recent films that consciously channeled the “New Hollywood Renaissance,” taking the procedural aloofness of All the President’s Men as a retro Rosetta Stone: Argo, The Informant!, Michael ClaytonZodiac, American Hustle, and host of less memorable pictures. Grain equals grit.

By now, the ’70s are accepted so reflexively as “Hollywood’s Last Golden Age” that there’s little point in quibbling. Still, it’s difficult to name another era in Hollywood filmmaking impervious to the critic’s naturally revisionist impulse. The Best Picture Oscar winners of the ’30s or the ’80s are roundly ridiculed, but the ’70s class (Midnight Cowboy, The French Connection, The Godfather, The Godfather Part II, One Flew Over the Cuckoo’s Nest, Annie Hall) remains lionized. Continue reading

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Crimes of Opportunity: Ben Hecht, Anti-Auteur

Crime Without Passion_FuryWe’re all auteurists now. The notion that the director is primary author of a film, once a fringe idea debated in little magazines and grindhouse theater lobbies, is now the implicit premise of movie production, criticism, and advertising. When 3 Days to Kill is promoted as “A McG Film” and Pompeii is, contractually speaking, “A Film by Paul W. S. Anderson,” we must recognize that the debate is well settled.

In our era of automatic auteurs, the contentious critical arguments of generations past can seem downright quaint, if not fitfully obscure. The once-controversial figure of the writer-director is a case in point.

In the earliest years of cinema, production roles were rarely delineated: actors and directors could improvise a scenario on standing sets, or a cameraman might call the shots. A quintessentially industrial art thrived on a pre-industrial division of labor. The growth of the studio system in the late 1910s and 1920s gradually forced filmmakers into more rigidly defined roles. The transformation culminated with the coming of sound, which introduced the idea of the modern screenwriter—not a semi-literate scenario scribbler or a witty intertitle aphorist, but someone who resembled a professional Broadway playwright.

The moguls aspired to employ sharp, college-educated playwrights, but the working conditions they offered were frequently demeaning and atrocious: no matter how fine a script was, the studio machinery would insist upon re-writes. The script would be passed from one employee to another as a matter of habit.  One cannot overstate how thoughtlessly this imperative unfolded in practice. The process that birthed Midnight (1939) may be apocryphal, but it remains illustrative: unsatisfied with Billy Wilder and Charles Brackett’s draft, Paramount threw the script into the rewrite pool and programmatically assigned the task to another team—Wilder and Brackett, as it turned out, who submitted their uncorrected ‘revision,’ which was judged a tremendous improvement. Continue reading

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Punch Cards, Veronica Mars, and the Digital No-Wave

votomaticLet Us Compare Mythologies
You’ve probably heard by now that the ongoing digital cinema conversion has fundamentally transformed the way movies are produced, distributed, and exhibited. Taken on their own, petitions and protests that aim to save 35mm film can look nostalgic, naïve, or simply Luddite. With 92% of American screens already film-free, this looks like a settled issue, with no outstanding questions.

The scene looks different at a farther remove. Cinema is hardly the only industry in the midst of a digital transition, after all, and comparative analysis promises fresh insight.

Let’s talk about the parallel upheaval in voting technology for a moment. In the wake of the Florida’s extraordinarily close vote totals in the 2000 presidential election, America focused anew on problems at the polling place. Poor ballot design, antiquated punch cards, obsolete lever machines—all came under post-mortem scrutiny. The technology was an incongruous, even dangerous, anachronism for the dot com economy. “In the age of the microchip,” CBS News opined, “the leadership of the free world is being decided by boxes of paper ballots with hanging and half-punched “chads,” leaving it to harried election officials to decide who meant to vote for whom.” In California, the ACLU cited the scattered usage of the much-maligned Votomatic machine as an impediment to equal protection guarantees and sued to delay a state-wide election until all the machines could be replaced. Continue reading

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Beacons of Cinema: In Defense of Trailers

MPAA in 70mmNow that the film vs. digital debate is winding down, the National Association of Theater Owners has turned its attention towards more pressing matters. Last month the exhibitor’s trade group issued new guidelines for movie trailers and related promotional material, effective October 2014. It was a canny move, seizing upon public sentiment that “trailers are too damn long” and thus earning ink for NATO in publications like RedEye that would typically ignore its pronouncements. (When you share an acronym with the instantly recognized North Atlantic Treaty Organization, it’s hard to get mainstream press coverage. Then again, as an industry trade group, perhaps you don’t want the sunlight in the first place.)

The new NATO guidelines, which are completely voluntary, mandate that movie trailers run no longer than two minutes and be released no more than five months before than the movie that they’re promoting. (Trailers are presently around two and half minutes apiece.) Each distributor will qualify for two exemptions per year, though these exceptional trailers cannot be any longer than three minutes. NATO’s latest also clamps down on “direct response prompts (QR codes, text-to, sound recognition, etc.)” in trailers and endorses practices that most theaters abide by already, such as assuring that age-appropriate trailers accompany each feature so that Dallas Buyers Club isn’t pitched at the Frozen crowd. Continue reading

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We Are the 92%: The Wolf of Wall Street and the End of 35mm

WoWS One-SheetNo sooner had this blog observed that film’s death watch was leveling off than the Los Angeles Times delivered a bombshell: Paramount Pictures was the first of the big studios to drop 35mm, with Anchorman 2: The Legend Continues being its last title released on film. Henceforth, all Paramount titles would be DCP only, beginning with The Wolf of Wall Street. (How ironic that, in one of Wolf’s best scenes, Leonardo DiCaprio teaches his charges how to scam small-time investors by selling them shares of Kodak before moving on to worthless penny stocks.)

Richard Verrier’s Times piece was thinly sourced, with the studio refusing to comment and the “theater industry executives” who leaked the news remaining anonymous. The article included no quotes from the memo itself, nor any indication of how many people received it. In some ways, this is old news. Anchorman 2 was released a month ago, and the gist of the Paramount memo was circulating on specialist message boards like film-tech.com back in November. At least one forum member cited a Wolf booking at a 35mm venue, but the balance of the evidence suggests that the phantom memo is, in fact, true. Continue reading

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2013 in Review: Whose Film Is It, Anyway?

DCP DriveGlobal Recession Saves 35mm
Tradition dictates that this blog publish an end-of-year overview looking back on distribution trends and chronicling the fate of film exhibition. Compared to the past two years, we saw fewer signal events in 2013—no headline-grabbing bankruptcies, less saber-rattling ‘do it or die’ announcements from the studios, fewer (or, at least, less hysterical) media stories chronicling the fate of struggling, straggling mom ‘n’ pop operations. Generally speaking, 2013 was the year that digital cinema became so normalized as to be unremarkable.

With the wide-scale digital conversion of first-run movie exhibition accepted as a fait accompli, the belligerence and defiance have cooled considerably. Back in 2011, studios strongly suggested that 35mm prints would be unavailable after 2013. The message was clear: gobble up the carrot of 3D surcharges and labor-saving automation now, before we bring out the stick of absolutely refusing to accommodate your out-moded film equipment. This warning did its job: by the end of 2013, so many theaters had converted that threats as such were less necessary. The threats were also less credible: Kodak, newly emerged from bankruptcy, reports that the studios have contracted for raw film stock through at least 2015. Continue reading

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